Social Media Management
As the social media manager of The University of Kansas Aerospace department I worked with my supervisor to create relevant and engaging graphics to post across various social media platforms, primarily within the meta suite. When I was hired the account was primarily inactive with the occasional post. From this I began posting content about the happenings of the department and upcoming events that undergraduate and graduates should be aware of. I also highlighted students within the graduate program and clubs within the department.
Engagement increased little by little and the account now has over 1000 followers from a previous 350 when I started. Engagement also increased incredibly getting 60-100 likes per post whereas prior typical posts would get between 10 and 30 likes depending on content. Increased activity on social media leads to more involvement from students and congratulating others on their achievements.
Working for KU Aerospace was a good experience at being creative within professional guidelines and representing an organization that I myself had no prior experience in. I was able to really lean on my friends within the program and supervisor to come up with content ideas and what would resonate most with the community. I learned a lot from these experiences and I'm excited to continue developing my craft and helping others with their social media goals and aspirations.
The University of Kansas Department of Aerospace (2022-2025)
Examples of Work
Oldfather Production Club (2023-2024)
During my time as a social media manager for Oldfather production club the main problem that we faced was lack of awareness. The club itself was starting from the group up and it was up to me and my cofounder to develop a brand identity and social media presence to gain tracking to the club and an overall presence within the KUFMS community. The objective of the social media also served as a key communication site between the exec staff and club members. This translated as posting the weekly meeting topics as well as post announcements on upcoming events and opportunities for club members and those interested in getting involved.
The strategy we came up with was posting at least once a week with a designated graphic per meeting them as well as continually interacting with people through the club's social media. We also came up with a succinct brand and color palette to follow which allowed for our social media to feel cohesive and welcoming for first time visitors.
This strategy was easily maintained over the course of the semester and proved beneficial as we were able to grow from zero to about 350 followers with consistent engagement on weekly posts. We also saw results in person as at the beginning of each semester when we would ask new members how they found us, multiple people would point to our instagram. Brand recognition increased ten fold after the FMS department and is now fully incorporated as a club and resource within the FMS community.
After passing on the role of creating content for the social media to a fellow exec I still continued to act as overseer on the account and approving graphics before being published as well as responding to messages on the account on a need based basis. The social media is now at over 500 followers with continued support and interaction from the KU and Lawrence community.
Examples of Work
